Only in Chicago! Yesterday, Bono and friends kicked off the (Product) Red campaign here in the U.S. By purchasing red branded products (Gap, Converse, American Express, Motorola, Emporio Armani and Apple), you can make a difference in the lives of people affected by Aids in Africa. The Gap is donating half of the profits from their red products to Aids organizations that support women and children. The campaign is also helping to create new business opportunities in communities affected by making a portion of the (Product) Red collection in Africa. (I am now the proud owner of a Desi(red) t-shirt made in Lesotho).
Although the Windy City has played host to Bono twice in the past three weeks ... we've missed him each time. I did get a chance to brush past actress Penelope Cruz and Bobby Shriver on Thursday. It was cold and flurry-filled day, but the air of hope and creativity surrounded the city ... not because a bunch of celebrities were in town, but because we were reminded that each one of us can make a difference.
